You think you know your customers? Let's check.
We turn your sales data into a clear-eyed view of who your customers really are; clustered properly, defined as ICPs, exported as audiences, and updated as your data does. Real customer segmentation, built by founders and data scientists with form to drive your conversion rates up.
- Real customer segments, with actionable behavioural insights.
- Detailed ICPs, that update as your consumers change.
- Improve conversion rates, not just increase spend.
From analysis to impact - faster
The kind of work big consultancies sell as a segmentation project, built into a tool that lives in your workflow.
Audiences ready for Activation
Push defined segments back into your tolls to instantly start targeting them.
A realtime companion
Chat with your data in plain English. Turn segments into the next campaign, brainstorm ideas and analyse your plans. All included.
Emotive touchpoints and Stories
ICPs for each segment that example why they purchase and what emotive messages and brand stories will resonate best with them.
UK Augmented Profiles
Our proprietary address-level data woven into each segment gives deep demographic insight.
Grouping customers and applying a label doesn't get you far. Actionable behavioural insight does.
Elevate's segments generate detailed ICPs, profile stories and emotive resonance points that you can actualy apply to your marketing.
An extra team member
Our built in marketing companion is a chat tool with unique understanding of your data. Trained to understand emotive and behavioural indicators in your data, it acts like another member of your team. Brain storm campain ideas. Add your personal expertise to the segmentation profiles. Create messaging and routes to market all in the app.
- Always available chat agent, trained on your data.
- Bespoke models fine tuned on behavioural marketing and insights
- Ruthlessly focused on driving conversion.
- Understanding of your brand ethos and rules.
Customer segmentation in four steps. Plain language. Real data science behind each.
- Stage 1
Connect your sales data
Shopify, CSV, or any warehouse where customer rows already live.
- Stage 2
We run the science
Clustering, statistical models, UK address-level augmentation where applicable.
- Stage 3
We deliver the insights
Segments, ICPs, audiences and a co-pilot.
- Stage 4
Move with the market
Segments update as your data does. The co-pilot helps you act on every fresh insight.
Pull insights from all your data
We plug into all your customer datapoints, pulling engagement insights from across your intelligence.
Googla Ads
Ads
Stripe
Payments
Shopify
Commerce
Salesforce
CRM
HubSpot
CRM
Google Analytics
Analytics
PostHog
Analytics
ChatGPT Ads
Ads
Meta
AdsKlaviyo
Email
Mailchimp
EmailYours missing?
Request it →Segmentation by behavioural science, not AI re-branded.
We've build custom statistical models, clustering algorithms, and a proprietary UK address-level dataset with over a billion data points. That generates the kind of segmentation a pure AI tool can't replicate.
But that's only part of it. Our segmentation respects your human expertise, and builds on it with you.
More importantly we don't give maths back. We give detailed customer segments and ICPs, with behavioural insights, emotive postings and consumer profile stories that let you, (and any AI tools you do you) truly understand makes your customers to convert.
- Over 1 billion proprietary UK address-level data points.
- Cluster algorithms that focus on behavioural science.
- Models you can interrogate, and respect your input.
- Segments synced back to your tools for easy use.
After Elevate - Order
Before ElevateYour customers:
Falvour Explorers
Adventurous and refined tastes
Want to know what language will convert them?
Most consultants hand you a segmentation deck and walk away. We stay.
Strategy consultancies sell segmentation as a project. They deliver a deck, take their fee, and leave you to action it. Six months later your data has moved and the segments are wrong.
Elevate is the tool that updates the segments with your data. Segments update as your customers do. An our co-pilot lets you chat about and apply the findings. Campaign suggestions, wording and targeting advices and channel suggestions are all tailored for each of your segments. It works with you to add your expertise to it's findings.
And if you do need more help, our Advisory services is run by a team of experts that love talking about data and consumer behaviour (and have actually had to use segments to sell things themselves!).
Visit Advisory- Segments update as your customer base grows.
- Use our chat services to understand, challenge and use your data.
- AI tools to help you brainstorm and create targeted campaigns.
- Tools that listen & learn.
We love to talk all things segmentation, data, and behavioural insights. Talk to our founding experts, not just a sales team.
How we help you sell.
Understand how Elevate's segmentation and other tools can help your specific pressures.
DTC / Ecommerce Founder
You're scaling fast. You need to know which customer segments to lean into before the budget runs out.
Go to the solution
Founder-Operator
You're running marketing alongside everything else. You need decisions about who to target, not segments that gather dust.
Go to the solution
Solo Marketer
A department of one. You need a co-pilot that does the segmentation thinking with you.
Go to the solution
Head of Growth
You're answerable for the number. You need the segments that actually move it.
Go to the solution
Marketing Leadership
Your board wants defensible growth, not vibes. You need the segmentation behind the deck.
Go to the solution